B2C and B2B PR Case Studies

Organic growth is sustainable growth. Chariot Communications blends traditional and digital strategies to deliver impactful, data-driven audience engagement across executive thought leadership platforms, building lasting authority, measurable results, and long-term referral traffic from credible sources.

Rebis Health. Audience visibility +2,421% in six months by activating an 8-spokesperson thought leadership platform across C-Suite, MDs, and PhDs—transforming a sleep clinic into a regional authority.

Audience: The highest converting audience finds the clinic directly (B2C)

Project Duration: 6 months (ongoing)

Rebis Health is Colorado’s leading sleep institute, revolutionizing patient-first care. Rebis Health is the first of its kind to uniquely integrate airway dentistry, sleep medicine, and functional medicine into a single, expert-led ecosystem dedicated to root-cause healing.

  • Following a leadership reorganization and the rebranding of the Colorado Sleep Institute (CSI), Rebis Health needed to reclaim market share while establishing a comprehensive clinical identity and a new standard for healing. The pivot was a strategic necessity to transcend the limitations of traditional sleep medicine and reflect a multi-disciplinary approach to health.

  • Rebrand & Positioning Reset
    Repositioned Rebis Health as a leading sleep institute, elevating the brand from a traditional sleep clinic to an integrated authority in sleep medicine, airway dentistry, and functional medicine.

    Technical SEO & Digital Infrastructure
    Optimized site architecture, transformed technical health, reinforced SEO-driven service, condition, and location pages, and implemented tracking systems to support scalable authority growth.

    240-Directory Relisting Strategy
    Standardized Name, Address, Phone across 240 platforms to protect search equity, eliminate brand confusion, and strengthen local map dominance across four Colorado locations.

    Local Market Strategy
    Built Colorado-specific visibility hubs and high-intent content pathways to drive commercial search traffic directly into the booking funnel.

    8-Spokesperson Thought Leadership Platform
    Activated C-Suite leaders, MDs, and PhDs as primary brand drivers through structured SME positioning, optimized bio pages, and search-aligned editorial strategy.

    Strategic PR Launch
    Developed press kit, executive talking points, baseline reporting, and coordinated media outreach to formally introduce the integrated care model to the market.

    Tier-1 Media Relations Strategy
    Focused media relations strategy targeting industry and trade publications through feature pitches, expert commentary placements, and podcast interviews to position Rebis Health’s clinical leaders as authoritative voices in sleep medicine, airway dentistry, and functional medicine.

    Partnership & Ecosystem Development
    Aligned with industry leaders and technology partners to build credibility, referral domain strength, and cross-disciplinary authority.

  • Digital Foundation: Building Institutional Authority Before Scaling Visibility

    The transformation began with infrastructure. Before accelerating growth, we engineered a high-performance digital foundation capable of compounding authority.

    • Site Health: 95%  A near-pristine technical foundation ensuring high-velocity indexation and reduced ranking friction.

    • Domain Authority: +52.9% increase moving from “local clinic” to a credible regional authority in six months.

    • Keyword and Audience Visibility: +2,421% increase and a 25x expansion in search presence.

    • Total Search Volume Reach: +677% increase and expansion of market opportunity.

    • Estimated Monthly Traffic: +370% Growth

    • Average Visibility Improvement: +14.46% increase, outranking both national and local competitors and reaching new audiences for commercial search terms.

    • Organic Traffic Growth: +29.6% Outperforming direct traffic growth from authority-driven gains and strong discovery.

    • 46+ High-Authority Pages Optimized Service, location, and SME content hubs created a structured “visibility net.”

    240-Directory Listing Strategy to ensure Google's confidence and eliminate brand confusion.

    • Coverage included: Apple, Alexa, BBB, Yelp, Yellowpages, Foursquare, NextDoor, TikTok, Chamber listings, and more

    • Consolidated four clinic locations under unified brand authority

    Market Reclamation Metrics

    • 100% Capture of Legacy Branded Demand, maintaining 3,300+ impressions from previous brand terms

    • 5,000+ clicks now driven by “Rebis Health” branded searches

    • Full pivot from CSI to Rebis in patient search behavior

    Messaging & SME-First Thought Leadership: Audience Maturity Shift

    Search intent distribution evolved from purely navigational to multi-stage authority capture. Nearly 30% of new audience visibility has commercial intent — patients are actively searching for specialists.

    #1 Position Authority Wins

    Rebis now ranks #1 for its highest-converting functional sleep medicine and service terms—driving qualified, ready-to-book patients directly to the clinic.

    SME Authority and Trust

    Patients are searching providers by name, signaling trust transfer from institution to individual expert — and back to the brand.

    Engagement Metrics

    • Average CTR: 3.4%

    • Branded CTR: 40%+

    Media Relations

    Placements were strategically aligned with domain authority growth to gain high relevance and niche medical authority.

    Tier-1 and Industry Publications

    • GQ

    • Fortune

    • Dentistry Today

    • Becker’s Dental Review

    • Sleep Review

    • DrBicuspid

    • Authority Magazine

    • Colorado Health Matters

    Partnership & Influencer Management

    Developed external activation strategies for strategic alliances to amplify credibility and extended reach.

    Key Partnerships gaining cross-industry integration signals (medical + dental + functional medicine)

    • Dr. Christine Smith (functional medicine leader)

    • Charlotte’s Web (high-quality, hemp-derived supplements)

    • Zircadia (medical device)

    Local Market Penetration: Colorado Dominance

    • Ranked #1 in visibility (10.55% competitor share of voice)

    • Outperforming national institutions: Mayo Clinic, nih.gov, Cleveland Clinic, Johns Hopkins

    • Outperforming all local players: UC Health, Boulder Community Health

    • First page search result for “sleep specialist near me”

    • Desktop drives 58% of clicks (booking + portal), mobile drives 71k impressions (discovery engine)

Why It Matters

Rebis spokespeople are true healers. Sleep is a fundamental and universal human need, and restorative rest is one of the body’s most powerful recovery mechanisms. When people sleep deeply and consistently, inflammation decreases, resilience strengthens, and many chronic symptoms begin to soften—moving beyond survival to thriving. With a strong thought leadership platform, Rebis heals the world at scale.

With 95% Site Health, every new spokesperson article, landing page, or press mention is indexed and ranked on a fast track, optimized for scale. The directory listing strategy removed friction, protected trust, and enabled a controlled market transition—maintaining legacy demand while accelerating adoption of the new brand identity. Google now sees Rebis thought leaders as industry figures, not employees, activating the SME Halo Effect, where authority flows outward through spokespeople and back into the domain. Links and referral traffic from trusted medical institutions created a defensible authority moat that protects rankings and accelerates future content velocity. Partnerships position Rebis at the center of an ecosystem of leaders, rather than competing at the edges. The legacy traffic sources are built for booking velocity, not vanity—the engine is built, authority is compounding, and the distance between executive thought leadership and “Book Now” is shortening.

Zeitcaster. Powering Community and Capturing Regional Authority through a 241x Increase in Audience Search Visibility.

Audience: Residents and tourists (B2C) and local businesses (B2B)

Project Duration: 1 year (ongoing)

Zeitcaster is a geographically aware community calendar serving Berkshire County, MA, that uses longitude and latitude coordinates to bridge the gap between digital discovery and civic engagement.

  • The Discovery Monopoly. Zeitcaster launched as a lean startup into a market dominated by high-budget, institutional "Goliaths." To win, the platform had to simultaneously disrupt:

    • Global Giants: Eventbrite, Facebook Events, and Evvnt.

    • Local Powerhouses: trusted authorities like Berkshires.org and BTWberkshires.com.

    The Goal: Out-maneuver global budgets and out-rank legacy local sites to become the region's primary community calendar and discovery engine.

    1. The "Infrastructure First" Mandate: Resolve technical errors and warnings

    2. Strategic Competitive Intelligence and visibility gaps

    3. The "Point of Interest" (POI) Ownership Model: Local SEO + high-intent keyword optimization

    4. Editorial Strategy: “Guides” blog content development

    5. Digital PR and The "Deep Authority" Backlink Engine

  • Technical Audits & Authority Reach

    • Site Health: Increased from 85% to 91% (+7.0% increase).

    • Domain Authority (DA): Increased from 7 to 17 (+142% increase).

    • Backlink Profile Growth:

      • Referring Domains: 210 to 380 (+80% increase).

      • Total Backlinks: 529 to 1,086 (+105% increase).

    • Mobile-First Dominance: 58% of search clicks are now mobile-driven, with a 1.43% CTR (outperforming the 0.6% desktop CTR).

    Search Performance & Competitive Edge

    • Visibility Surge: Achieved +4.38% visibility growth, outperforming competitors (+0.62% average growth).

    • Average Search Position: Increased by 47.6 positions. Zeitcaster is now the "Efficiency Leader" with an average position of 49 (vs. 78.6-85.2 for target competitors).

    • Keyword Expansion:

      •  Position Surges: Secured ranking increases across 3,139 total keywords at the landing page level.

      • Page 1 Dominance: Now ranking in the Top 10 for 58 high-intent keywords.

      • AI Future-Proofing: Successfully captured 147 AI Overview and Featured Snippet results, signaling to Google that Zeitcaster is a primary authority.

    Traffic Quality & Brand Recognition

    • Total Traffic Volume: 301% increase.

    • Direct Traffic (Brand Equity): 829.37% increase (36.6% of overall traffic), reflecting a massive jump in users coming directly to Zeitcaster by name.

    • Organic Search (Discovery): 80.2% increase (8.95% of traffic). While volume is smaller, it is the highest-quality audience with a 74.9% engagement rate.

    • Referral Traffic (Authority): 119% increase driven by high-authority earned media links.

    Content Strategy: The "Guide" Effect

    • The launch of "Guides" content has revolutionized site retention, driving an average engagement of 17.5s—nearly 5x longer than individual event pages.

    Digital PR & Earned Media

    • News Syndication Wins: Secured coverage and "follow" links from Springfield Morning News and Daily Albany News, serving as "Deep Authority" signals, validating Zeitcaster as the primary local data source for the Pioneer Valley and Capital Region.

    • High-Authority, Low-Toxicity Profile: Our new referring domains show a healthy profile of high Authority Scores (AS) with minimal toxicity, insulating the site against future Google algorithm updates.

Why It Matters

Community engagement makes a neighborhood feel like home. By breaking down digital silos and centralizing neighborhood events, the platform turns devices into compasses for local culture and human connection. It reflects a core belief that technology should strengthen societies by prioritizing meaningful, in-person moments while minimizing screen time. Zeitcaster turns strangers and tourists into neighbors, helps locals discover the "hidden gems" in their own backyards, and fosters civic pride by helping people find fun right outside their front doors.

SATED Space. Turning Deep-Space Food Innovation into a Mission-Ready Platform.

Audience: Government stakeholders, aerospace institutions, and sponsors (B2B)

Project Duration: 6 months (ongoing)

A globally recognized innovator in advanced space technology and human-factors engineering, Jim Sears invented the patent-protected space oven, which was named a runner-up in the final phase of NASA’s Deep Space Food Challenge in 2024.

  • SATED Space faced a classic frontier problem: extraordinary technology without a clearly defined market narrative. The company needed to:

    • Establish market fit beyond a single innovation

    • Attract new commercial and institutional partners

    • Build credibility with NASA-adjacent decision-makers and funders

    • Articulate why food systems are mission-critical to deep space travel, astronaut safety, and long-duration exploration, and why breakthroughs in space food unlock downstream benefits for humanity on Earth

  • A phased communications strategy designed to professionalize the brand, clarify its mission, and unlock inbound demand.

    Phase 1: Digital Foundation

    • Website redesign with strong technical SEO architecture

    • Clear articulation of SATED’s mission, products, and research applications

    • Positioning food as a systems-level technology for space exploration, not a novelty

    Phase 2: Visibility, Credibility & Relationship Building

    • Media relations and thought-leadership placement

    • Government relations support and narrative alignment with NASA priorities

    • Partner management and amplification through a mutually beneficial collaboration with the José Andrés Group, increasing visibility and credibility

  • SATED Space transitioned from an early-stage inventor narrative to a credible, discoverable space-technology company with measurable inbound momentum.

    Digital KPIs:

    • Domain authority increased 225% from 4 to 13 following the site redesign

    • Site health reached 92% and AI search health reached 84%, placing SATED alongside top-ranking technology sites

    • New audiences demonstrated strong intent, with direct traffic increasing engaged sessions by 52% and organic search growing engaged sessions by 38%—indicating high-quality discovery.

    • Backlinks and referral traffic grew steadily, with 143 referring domains (+10%) and 593 backlinks (+6%), establishing long-term, compounding visibility through PR-driven authority

    • Inbound B2B lead generation increased 400%, driven by the redesigned website and new funnel, excluding direct outreach such as international partnership invitations

    • Founder-level opportunities expanded, including keynote invitations and partner inquiries delivered directly to the CEO’s inbox.

    Media & Institutional Spotlight:

    Government Relations Milestone:

    • Helped establish a new, NASA-funded parabolic flight program, enabling space companies to rigorously test technology in reduced-gravity environments before orbital deployment

Why It Matters

Government Relations: Parabolic flight testing allows space technologies to be validated in microgravity, lunar, and Martian gravity conditions before launch, reducing mission risk, improving safety, and accelerating innovation cycles for payloads, hardware, and human-systems research across the aerospace ecosystem.

Branding and Brand Authority: An elevated thought leadership platform repositioned the SATED Space oven as mission-critical infrastructure for long-duration spaceflight. By enabling fresh food preparation in zero and microgravity, SATED enhances crew safety, performance, and sustainability while advancing U.S. competitiveness in space. The strategy reframed space cooking from novelty to necessity under one defining principle: fresh food in space makes going to Mars possible.

Read the Substack

Event Photo Gallery

AirSpace Live! Podcast Episode

Event Photo Gallery

NDA. Driving $1.4M in AI Opportunities Through Strategic Roundtable Events.

Audience: Private Equity Executives and Portfolio Company Leaders (B2B)

Project Duration: 90 days

A We Are Rosie client, a cutting-edge AI and analytics consultancy, delivers data-driven transformation strategies for enterprise clients navigating the future of artificial intelligence.

  • As AI redefines competitive advantage, the client needed to strengthen its thought leadership and create direct engagement opportunities with private equity executives seeking high-impact applications for their portfolio companies. In a landscape where those who hesitate risk leaving value on the table, the goal was clear: make AI adoption tangible, relevant, and impossible to ignore.

  • Led messaging and event strategy for an exclusive, invitation-only, in-person live event co-hosted with a partner law firm. Conducted media training and dry-runs for executive leadership and subject matter experts. Developed a high-touch event experience for attendees—from positioning and promotion to post-event follow-up—supported by LinkedIn content, thought leadership, SEO research, and competitive analysis.

  • Thought Leadership Live Event

    • Targeted event communications generated a 111% increase in RSVPs with an 89% attendance rate

    • 24% increase in client newsletter signups

    • 45% of attending firms scheduled a Portfolio Company AI-Readiness Benchmarking Assessment

    • Generated $1.4M ARR in qualified pipeline

    • On-page SEO increased top 20 keyword rankings by 12%, strengthening the client’s unified digital presence across event and thought leadership content

    • Event strategy will scale to virtual and in-person formats beyond 2024, with continued law firm partnership

Why It Matters

Private equity can’t afford to wait on AI. Leadership is under pressure to unlock growth, and AI is quickly becoming the disruptive differentiator. A live roundtable initiative combined high-touch events with thought leadership and search visibility to deepen trust, accelerate adoption, and position the client as a must-have strategic partner. Firms that fail to act risk falling behind; this program helped ensure their portfolio companies don’t.

NDA. Messaging Overhaul Boosts Engagement by 31% for a Fortune 200 Financial Services Loyalty Program.

Audience: Small Business Owners (B2B)

Project Duration: 2 months

Punchcut’s client is a Fortune 200 global payments company that connects consumers, businesses, and financial institutions through a secure digital network, processing billions of transactions annually.

  • The client needed a refined messaging strategy to boost enrollment in a small business loyalty card program and unify content across the website, brochure, and affiliate channels. With a wide range of touchpoints, the messaging had to resonate clearly and consistently with the target audience to convert awareness into sign-ups.

  • Served as Senior Copywriter, leading the development of a new messaging guide to inform omnichannel content. Facilitated a structured focus group with senior leadership to align internal perspective with customer needs and translated insights into clear, value-driven copy across all key touchpoints.

  • Program Enrollment

    • 12% increase in program engagement via card link clicks

    Website Metrics

    • 8% increase in organic traffic

    • 4.2% increase in referral traffic

    • 14.2% improvement in bounce rate

    • 3.45% increase in click-through rate

    • 31% increase in average engagement time per session

Why It Matters

Small businesses fuel the economy—and clear, compelling messaging helps them access the support they need to grow. For a Fortune 200 financial services company, increasing enrollment in its small business loyalty program is a key long-term growth driver. Stronger messaging led to higher engagement, which translates into more active cardholders, deeper brand loyalty, and greater lifetime value. When small businesses thrive, so does the bottom line.

Spectrum Enterprise. Zero Churn. Thousands Informed. Business Continuity Across Thousands of Clients.

Audience: Enterprise Clients (B2B)

Project Duration: 6 Months

A national provider of fiber technology, Spectrum Enterprise, owned by Charter Communications, powers digital infrastructure for major industries, supporting Fortune 1000 companies, healthcare systems, and some of America’s largest businesses and public sector organizations.

  • Spectrum Enterprise needed to communicate a complex billing system consolidation to enterprise clients without increasing customer service load or risking account loss. The goal was to deliver a modern, streamlined experience in an industry where billing processes are often outdated and opaque, without disrupting trust or service.

  • Led B2B email marketing and internal communications as Marketing Manager. Developed change management content, including knowledge base articles and frontline enablement, to guide clients and support teams through the transition.

  • External Communications

    • 0 client attrition during cutover

    • 23% average B2B email open rate

    Internal Communications

    • 31% increase in internal knowledge base traffic

    • 4,300 steady monthly support calls, showing minimal customer confusion

Why It Matters

Clarity equals continuity. By proactively managing change across internal and client-facing channels, Spectrum avoided customer churn, supported frontline teams, and ensured business stability during a major operational shift. With zero client attrition, the transition preserved customer trust and ensured $0 in lost revenue, positioning the business for continued growth.

Parent Lab. AI-Powered Parenting Tech Wins Investor and Family Confidence.

Audience: Investors (B2B) and Parents (B2C)

Project Duration: 4 months

Parent Lab (formerly known as Era) launched a purpose-driven AI product designed to help parents develop emotional intelligence and foster connection at home.

  • Executive leadership needed to establish a credible voice in a highly sensitive space—parenting and child development—while launching an AI-driven tool designed to foster emotional connection between parents and children. In addition to engaging a B2C audience, the parenting disruptor also needed to hit aggressive growth targets to impress investors.

  • Led the launch of Parent Laba’s media relations program, focusing on thought leadership and emotionally resonant storytelling. Press outreach, podcast placements, content marketing, and spokesperson media training elevated the CEO’s thought leadership and connected with a values-aligned audience. To support investor confidence, the strategy emphasized credibility and market relevance, showcasing early brand momentum.

  • Media Relations

    Brand Visibility

    • Exceeded 890,000 total reach from earned media program

    • Referral traffic from media relations increased 374% in 3 months

    • 30% increase in organic App Store views, generating a 12% lift in organic installs

    • 5.7% improvement in conversion rate from organic app traffic

Why It Matters

Parenting support should be accessible, evidence-based, and emotionally intelligent. By encouraging self-awareness and nurturing connection, Era helps parents raise happier, more emotionally resilient kids, shaping stronger families and, ultimately, a more compassionate world. By demonstrating early traction and brand credibility, Parent Lab strengthened investor relationships and successfully evolved from an AI tool into a values-driven parenting journal, continuing its mission to support emotionally connected families.

Sholder. Earning Investor Trust to Advance Mental Health Solutions That Bridge the Clinical Gap.

Audience: Individual Investors (B2B), Employers, Frontline Professionals, and Everyone Seeking Supportive Friendship (B2C)

Project Duration: 6 months.

Sholder provides non-clinical emotional support through trained practitioners, helping people navigate life’s challenges with real-time, human-to-human guidance.

  • As an early-stage startup, Sholder needed to secure investment, strengthen community trust, and align its digital presence—all while positioning itself as a mission-driven alternative to clinical mental health care. One-to-one founder communication became the primary objective to raise capital and expand one-to-one, confidential emotional support.

  • Worked with the CEO to lead investor communications, live event strategy, and a full social media re-launch. Built engagement through values-based storytelling and hosted interactive Q&A webinars with the CEO/Founder to foster transparency and connection. Revitalized brand messaging across LinkedIn, Instagram, and Facebook to resonate with emotionally aligned audiences.

  • Investor Communications & Event Activation

    • Supported successful crowdfunding campaign on WeFunder, raising a meaningful share of total funding from 36 investors in 2 months

    • Hosted a series of CEO webinars with Q&A generating an average 70%+ attendance rate

    • Boosted live event participation by 38% via chat prompts, Zoom polls, and curated engagement

    • Post-event lead generation campaign led to meetings with 16% of confirmed attendees

    Social Media Relaunch

    • Organic social media traffic drove the highest engagement rate (57.32%) across all traffic channels

    • LinkedIn Performance

      • 119% increase in page views and 102% increase in visitors

      • 213% increase in followers, targeting niche influencers in mental health and life coaching

      • Community-driven content produced a 22,100% spike in reactions and a 500% increase in comments

    • Instagram Performance

      • 1,477% increase in impressions

      • 11,750% in non-follower reach

      • 52.5% increase in follower engagement; and 47.5% in non-follower engagement

      • 38.8% increase in account reach (followers); 61.2% (non-followers)

    • Facebook Performance

      • 409% increase in reach

      • 35% lift in content iteration and interaction

Why It Matters

Sholder is redefining what it means to care for each other. By filling the space between silence and clinical care, Sholder offers accessible, non-clinical pathways to emotional well-being. By fostering authentic dialogue and re-energizing its mission-led brand, Sholder inspired a growing network of supporters—and investors.

Design Like You Mean It. Human-First UX Design Drives Market Demand.

Audience: High-growth companies, from mission-driven to mass market (B2B)

Project Duration: 10 months

A Denver-based, human-centered UX Design Agency, Design Like You Mean It (DLYMI) helps teams create intentional, high-impact products through strategic, systems-driven design.

  • With a growing reputation in the design space, DLYMI’s founders—UX thought leaders Jesse and Michael—built influential individual followings across Medium, Substack, and social. Siloed audiences made it hard to convert awareness into pipeline. The goal was to align channels, expand brand visibility, and generate qualified traffic to a newly rebranded website.

  • Launched a phased program focusing on organic growth by aligning earned and owned media. In Phase 1, I supported a full website redesign with a bulletproof SEO structure and refreshed leadership bios for a media-ready presence. In Phase 2, the team prioritized LinkedIn community engagement and ongoing SEO to build an inbound sales funnel, including a complete content crossover from Medium. Alignment with partners like Techstars and event activation at Figma Config added credibility and amplified thought leadership to fuel pipeline momentum.

  • Website Optimization

    • Site health improved to 94%, resolving 100% technical SEO errors.

    • Domain authority increased 5 points

    Organic LinkedIn

    • Organic social drove the highest engagement rate (65.63%) across all traffic channels

    • Increased LinkedIn followers by 17.3% by proactively targeting partners, prospects, and influencers

    • Increased page views by 68%, increased visitors by 82%, with a 295% increase in engagement during Config.

    Referral Traffic

    • Backlink strategy increased referral traffic by 61.6%, accounting for 11% of total sessions

    • 23.2% increase in backlinks, with a 37% increase in referring domains

    Search Performance

    • 62.5% growth in organic search traffic over 6 months.

    • Post-redesign, organic search results skyrocketed: 248% increase in users, 293% increase in sessions, 620% increase in engaged sessions, 62% increase in average engagement time per session, and 124% increase in engagement rate.

    • Rank #1 for brand terms ("Design Like You Mean It," “DLYMI”)

    • 200% Increase in ranking keywords, with 50% of the top 20 keywords showing commercial intent

Why It Matters

A unified brand experience fuels pipeline. By aligning channels to amplify thought leadership efforts, DLYMI leadership turned their influencer status into sales momentum, expanding influence, growing an engaged audience, and creating measurable demand for its human-centered design expertise that makes the world a better place.

Integral CFO. Elevating a Fractional CFO and Bookkeeping Agency for Fast-Track Market Trust.

Audience: Startups and enterprises (B2B), entrepreneurs and founders (B2C)

Project Duration: 90 days

Managed by Carol Hall, CPA, Integral CFO provides full-spectrum accounting, bookkeeping, and financial strategy services to support sustainable business growth with clarity and confidence.

  • Founder and CPA Carol Hall launched Integral CFO with deep expertise but limited digital infrastructure. With minimal online presence, no search authority, and no active content channels, the firm needed to go from zero visibility to market-ready—fast.

  • Launched a full-scale digital PR program with custom GA4 and GTM tracking to monitor performance and inform ongoing optimization. Ensure credibility, discoverability, and brand trust from the ground up with SEO-forward website updates, keyword strategy, technical audits, competitor and backlink analysis, platform optimization (Google Business Profile, LinkedIn), and content assets like a media kit and executive bio.

  • Website Optimization

    • 96% site health

    • 1-point increase in domain authority

    • Initial conversion rates exceed industry averages for top-of-funnel traffic because the total session volume is still low (early-stage site). However, early indicators suggest strong engagement and prove immediate results.

    Search Performance

    • Established a performance baseline accounting for 12.41% of all traffic

    • Generated 2 key event conversions with a 2.78% conversion rate

    • 69.44% engagement rate with an average session time of 1 minute

    • #1 ranking for the branded keyword. The agency is tracking 3 keywords in the top 3 and 5 in the top 20, with 27% showing commercial intent

    • Local SEO was a success with 3.16% visibility increase for "fractional CFO Oregon", a 12.99% overall visibility gain

    • 5.21% improvement in average search position (now #93)

    • 2.35% increase in competitor visibility; now ranked #8 out of top 20 competitors

    Referral Traffic

    • Re-listing strategy generated a 24.2% increase in referring domains and 148 total backlinks

    • Established a performance baseline accounting for 13.79% of all traffic

    • 65% engagement rate with an average session time of 1m 13s

    • Referral traffic activity grew from 0 to 357 total events—marking a 100% increase from the previous baseline, including 4 key event conversions and a 2.2% conversion rate

Why It Matters

When you're building a business from the ground up, clarity is critical. A digital infrastructure built on a strong SEO architecture is the path of least resistance when reaching new audiences. True to its name, Integral CFO delivers the kind of accounting services that are essential to making a company whole. With a digital foundation that strategically targets Carol’s buyer persona, the brand reflects its values: trusted and complete.

Still Wild Stories. Empowering Authors and Subject Matter Experts with Credibility and Reach.

Audience: Niche Industry Experts (B2B)

Project Duration: 2 months

Still Wild Stories is a boutique marketing agency delivering personalized strategies for authors and independent publishers. The agency elevates clients’ thought leadership with branding, content creation, and community-driven marketing.

  • The agency supports two clients with powerful but radically different stories: S. A. Thomas, a former Wall Street insider challenging conventional narratives of financial success, and Anna Maria Bounds, a CUNY professor spotlighting urban resilience during the pandemic. Both authors needed targeted public relations to amplify their work and break through crowded media landscapes—without the backing of a major publisher or PR firm.

  • Developed media kits, authored press releases, and executed targeted media relations for each client. Built a PR program to complement existing marketing efforts, focusing on credibility-building tactics like high-authority wire distribution, earned media placements, and branded search visibility. The goal was to increase book sales for two distinct audiences.

  • Brand Credibility and Traffic Performance

    • #1 ranking for branded search terms (author names + book titles)

    • 58% increase in traffic for Thomas, with 27% from referral sources

    • 62% increase in website traffic for Bounds, with 23% from referral sources

    • Domain authority increased by +4 (Thomas) and +3 (Bounds)

    Media Relations & Press Distribution

    Community Validation

    • Both authors received 5-star average Amazon reviews:

      • Thomas: 41 reviews

      • Bounds: 14 reviews

Why It Matters

Targeted PR helps level the playing field for independent authors, proving how grassroots, purpose-driven media realtions drives credibility and legacy referral traffic without needing a massive budget or mainstream platform. By amplifying bold, necessary thought leadership—on economic inequity, public preparedness, and the systems that shape our lives—we brought timely, underrepresented perspectives into public discourse.

Keith is an award-winning executive coach + master facilitator

Keith A Gruen. Scaling Conscious Leadership and Expanding Executive Reach.

Audience: C-Suite Executives at Fortune 1000 Companies (B2B)

Project Duration: 90 days

Keith is a conscious leadership coach who helps high-performing executives grow from the inside out—leading with greater clarity, empathy, and integrity in both their work and personal life.

  • Keith needed to shift away from his former brand identity (Hailyard) and reposition his practice under his own name. With a strong referral network already in place, the goal was to grow his digital footprint and attract new clients through organic discovery and thought leadership.

  • Launched a digital foundation focused on technical SEO, on-page enhancements, and search visibility. Technical SEO ensured the site was performant for search engines, while on-page SEO aligned content with user intent. Developed a content strategy targeting high-intent search terms tied to conscious leadership, and key landing pages to drive engagement with an executive audience.

  • Website Optimization

    • 8% site health improvement

    • 2-point increase in domain authority

    • The highest-performing landing page is the Best Free Enneagram Test, with a conversion rate of 1.05%.

    Search Performance

    • 291% increase in sessions from organic search

    • Search generated a 62.01% engagement rate, and average time on site increased by 1m 25s

    • 24.6% increase in average search position (now #75)

    • 8.25% increase in competitor share of voice; ranked #2 among peers

    • Ranks #1 for brand term with a 341.7% increase in ranking non-branded keywords, 34% with commercial intent

    Referral Traffic

    • 179% increase in sessions from referral traffic

    • Referral offers a 60.53% engagement rate, and average time on site increased by 55s

    • 31.1% increase in backlinks, accompanied by a 22.4% rise in referring domains.

Why It Matters

Conscious leadership creates ripple effects—from healthier executive teams to more resilient workplace cultures. A rebrand and thought leadership strategy helped Keith scale his message beyond referrals, bringing life-changing coaching to a broader audience through intentional visibility and strategic search presence.

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